The three owners of Green Meat Products come from the traditional meat industry. We have set ourselves the goal that we want the consumer who does not want to eat meat to have a snack moment. There are now several suppliers of meat substitutes on the Dutch market available in the supermarket channel. Green Meat Products wants to launch a range of vegetarian/vegan snacks for the foodservice industry. A start will be made in 2018 with the launch of Green Doner Kebab. Green Meat Products is the first in Europe to launch this innovative product. For the non-meat-eating consumer there is hardly a tasty dish to order at Kebab shop. We want to change this and that is why we introduce our Vegetarian Green Döner Kebab roll. Besides the vegetarian aspect, this snack is also healthy. A doner sandwich filled with our vegetarian kebab has a high protein content and is low in fat.
Green Meat Products
Because we do not believe that only the Dutch consumer is interested in this tasty product, we are now working together with distributors in Europe. In Finland and Switzerland, a quarter is vegetarian in the 25-35 age group. The combination of a well-known snack such as Döner Kebab and the trend of more and more vegetarian products should be the cornerstone of the success of this product and company.